The Saudi Federation of Football – a representative of SMC Means as its exclusive marketing and advertising partner – has signed a sponsorship contract with the Department of Culture and Tourism – Abu Dhabi, under which it will be an official partner to host the 2024 Saudi Super Cup.
The most important sponsorship benefits included holding the tournament in Abu Dhabi, capital of the United Arab Emirates; During the period 8-11 April with the participation of the clubs of the al-itthad, alnasr, al-hilal and al-wehda
The semi-finals will begin on April 8 at 8 pm Saudi time, with the confrontation of Etihad and Unity at Al Nahyan Stadium, followed by the Crescent and Victory match at Mohammed bin Zayed Stadium at 10:30 pm Saudi time. The winning teams will then face off against the semi-finals in the final match on April 11 at Mohammed bin Zayed Stadium.
Starting with the upcoming edition in Abu Dhabi, the Saudi Super Cup will carry a new identity that will soon be launched, enhancing the look of the tournament’s brand and sponsorship and marketing opportunities.
The Chairman of the Saudi Football Federation, Yasser bin Hassan Al-Mashal, confirmed that the sponsorship agreement with the Department of Culture and Tourism Abu Dhabi is an extension of the close cooperation between the Kingdom of Saudi Arabia and the United Arab Emirates in the field of football and the promotion of sponsorship aspects in order to achieve the shared aspirations to support the exchange and development of experiences related to sports events.
The survey added: “Such sponsorships are an opportunity to attract new segments of the public to local competitions in the Kingdom, motivate them to visit the Kingdom and increase the presence of the international public; This contributes to the creation of new markets and thus supports the efforts of the Saudi Football Federation to grow and develop the game. ”
Mohammed Khalifa Al Mubarak, President of the Department of Culture and Tourism Abu Dhabi, said: “We look forward to welcoming football fans from all over the region and the world in Abu Dhabi, the host city of the 2024 Saudi Super Cup. This tournament is the latest addition to the Emirate’s sporting agenda this year. To contribute to the consolidation of Abu Dhabi’s position as a global destination for sports activities and leagues, we assure the Department of Culture and Tourism Abu Dhabi to continue investing in the development of the sports sector, intensifying sporting events and training programs to inspire the Agea
