On Friday, the Saudi Football Federation officially announced the launch of the Saudi Super Diriyah Cup on next Monday in Abu Dhabi, the UAE capital.
On Thursday, the Sports Association signed the agreement by tweeting: “The Saudi Football Federation’s marketing agent company signed a contract with Diriyah, under which the Super Cup scheduled for Abu Dhabi is named the Diriyah Cup.”
The First Football Federation team, Unity, Al-Hilal, and Nasr participate in the tournament, hosted by the UAE from 8 to 11 April.
This is the second name in the history of super, after the last edition in Riyadh, bearing the name “Perine.”
Yasser al-Mashal, President of the Saudi Federation, said that the agreement with Diriyah is an extension of their efforts in making marketing opportunities and tools. This time it will support one of the most important destinations in Saudi Arabia in order to keep pace with the State’s efforts to open new promotional paths, Contributing to the visibility of its competitive historical, cultural and tourist advantages, the scale of support and the significant development therein In accordance with the objectives of the Saudi Vision 2030, in addition to taking advantage of the investment aspects and opportunities to raise the income of the game union.
For his part, Jerry Anzirillo, CEO of Diriyah, stressed that this agreement represents a distinct opportunity to benefit from the activity and promotional path in Saudi Arabia. Through the sports field and its great public attention As a result of its acquisition of the most important promotional advantages from global players and high competitiveness globally, The great movement and development of the Saudi football trajectory and the use of this to highlight the world’s first tourist destination for heritage and culture in Saudi Arabia with its historical reach and leadership role in order to implement sustainable projects in its heritage and authenticity components, It offers a new way of life for its residents, as well as achieving common aspirations to support the exchange and development of experiences in transmitting a attractive image of Diriyah through Saudi sport.
The Super Championship was launched in 2013 and Crescent topped its list of champions with 3 titles, followed by Victory, which was crowned twice, and then one each for Al-Fatah, Al-Shabaab, Al-Ahly, and the Federation.
The Super is out for the fourth time from Saudi Arabia, after embracing London, the British capital, the 2015, 2016 and 2018 editions.
