The al-ahli club announced the appointment of Italian president Barbara Peggy, according to a press release, broadcast on the official account of the social media platform “X” on Saturday.
In the statement, Al-Ahli revealed the tasks entrusted to Italy, the new head of business, leading the direction of the next phase and overseeing the implementation of strategic plans in the commercial sector.
📈 | Barbara Biggi.. A career of impressive achievements for over 25 years #الأهلي pic.twitter.com/4LGQyEX1Dl
— Al-Ahli Saudi Club (@ALAHLI_FCEN) July 13, 2024
Barbara has over 25 years of practical experience in leadership and operational positions, through which it has contributed to planning and developing strategies, improving process efficiency and business development.
The new head of business at Al-Ahli Club in her career has been included in a number of positions and worked in the Marketing Department of Inter Milan Club, from 2001 to 2009, from 2009 to 2015, and from 2015 to 2018 she took over the business of the Global Youth Sector, and from 2018 to 2024 she was Director of Marketing and Partnership Sector globally.
During her last position at the Italian club, Barbara ran the Marketing and Business Strategy Team To secure and activate more than 100 million euros annually in care with more than 45 global partners, Under its management, the marketing team has achieved membership records for two consecutive years. in addition to marketing tickets to record the highest public presence at the Serie A stadiums, Besides managing the development of the Inter Milan Academy Network in more than 20 countries, the profitable summer tours of the USA and Asia.
Barbara holds a bachelor’s degree in business administration from Bocconi University in Milan, a postgraduate degree in international business, from Bocconi University and the University of Berkeley California through the “Exchange” programme, as well as her English and Spanish proficiency.
